How I Created the Marketing Pitch that a YC Founder Loved

The goal was to pitch founders I didn't think I could possibly get a response from. The list included YC and fdotinc startup founders. This blog post addresses how I created a pitch that a YC founder loved.

The goal was simple: research their brand, and find spaces that I could fill in. In my research, I found that the founder was a believer of cold emails. I knew where to send my pitch.

Here's the thought process that went into creating it:

• I looked at the narrative they currently have, and thought of a fresh one that their customers may resonate with more.
• Next, I suggested an outbound funnel that would bring in more quality customers, leading with proof that they have the exact problem the product solves.
• Currently, the brand shows one arc of the problem they solve. I suggested showing the entire picture, so the pain their product solves feels bigger.

It"s worth noting that the brand is still building their growth playbook with a growth engineer. So, the pitch was sent at the right moment.

I sent the email, and the founder replied with:"hey! loved this! lets talk sometime? here's my calendar:". We rescheduled the call a few times and I'll be honest, it couldn't happen (at least, not yet) but that was my experiment.