03 / ILLUMICHAT / 2026
IllumiChat is an AI customer support platform for Shopify stores. My role was of a growth marketer and writer. It was a great experience.
IllumiChat is an AI customer support platform for Shopify stores. When I found the brand in late 2025, they didn't have a defined ICP, a content strategy, or social presence.
One major problem was their blogs section. Their competitors actively publish well-researched, detailed top-of-the-funnel blog posts. IllumiChat didn't. That's what we had to fix.
For the first month, I was focused on writing and publishing blogs around customer support that were a must. This meant researching their competitors and finding core topics that IllumiChat was missing out on.
Then, the founder introduced me to the Marketing Lead for the project. We moved forward with a stronger approach, capturing more marketing channels. This included:
My co-worker and I worked together for three months. In the timespan, the goal was to experiment enough to define an ICP and build better online presence.
I managed the founder's X account, handled the outreach campaign, and published blog posts regularly. We reviewed the strategy on a weekly basis and iterated based on performance.
The X outreach campaign we ran had a 14.7% reply rate, with an 11.8% positive response rate. In addition, we went from having no clear ICP to building for Shopify stores in two months.
I learned a lot about GTM as I worked on this project with my co-worker, Brittany. We focused more on volume for the content, and it worked.
Role
Organic Growth Marketer
Work
Outreach · Writing · Organic Marketing
Year
2026
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